Word travels all over the world
This is an amazing time for artists – it is so easy to have your work seen through the internet. Traditionally artists have had to show in a gallery and become known that way.
The wonderful thing for artists now is that word travels all over the world – people will find your work and pass it on to someone else if they like it.
It is all peer reviewed whereas previously people would have to have gone to a gallery to see your work. For this reason too it is not so intimidating – you can put your work out there and people generally only respond to it if they like it, so it helps build a lot of confidence.
Seasoned artists have turned to the web
The internet has transformed the art world much as it has done the music industry. But whilst musicians have largely suffered in the digital revolution with threats of piracy and loss of physical sales, visual artists are embracing online galleries as a way to launch their careers.
Seasoned artists have turned to the Web to show their work without having to secure gallery space. Start-ups and tech giants are launching fine art galleries and market places for discovering browsing and buying art.
Anyone with cultural content can publish it
Collectors in the mood to browse a collection of Still Life contemporary art for example don’t need to move further than their couch. And with the growing number of online galleries, collectors do not have to wait for an art show to come to their city and navigate what can sometimes be an intimidating experience.
Now an artist can create exhibitions that tell engaging stories on their own websites. Anyone with cultural content can publish it.
And with the improvements in digital photography, it is possible to see the colours and textures of a painting online. Touch screens for zooming images have made browsing and buying art a better online experience too.
Artists can diversify their distribution methods
There has never been a better time for artists to take control of their careers. Art galleries remain important as a vehicle for connecting artists and collectors and in their ability to influence tastes in art buying.
But now artists can develop gallery representation whilst at the same time diversifying their distribution methods.
Five years ago I would have had to be a very famous artist for people around the world to have heard of my work, but now, from people sharing information, I get really interesting inquiries.
As a result, a practice like mine has a global audience which is certainly big enough to sustain it.